This AR Treasure Hunt sends Angelenos and visitors on a journey through the history and gems of Boyle Heights.

Augmenting existing murals, building facades, and brand new works of art, visitors experience Boyle Heights in brand new ways as they explore local commerce.

East LA-based Artists

Historic Boyle Heights Landmarks

Activating key murals and decals along the way, participants will discover their favorite new stores, learn about the artworks that have shaped East Los, and win giveaways that bolster sales for newly re-opened local shops.

Please scroll down to peruse the experience and collaboration opportunities, or select a page on the right to begin.

HOW IT WORKS

EyeJack’s AR Treasure Hunt sends participants on a guided wandering throughout Boyle Heights, activating key murals and decals along the way. Animated artworks, floating EyeJack Panels featuring archival footage, and unlockable giveaways and deals for local shops spotlight landmarks and overlooked gems from any smartphone.

Just follow a link or scan a QR code and you’re straight into a bespoke, self-guided AR experience in under five seconds.

The entire AR walk experience functions within a static Google Maps page with pins. When pressed, each pin shows additional information, images, clues, and more. 

Think Tank Presents’ & EyeJack’s AR Treasure Hunt features include:

• Activation of up to 10 key branded illustrations or decals 

• Generic coupon code to be displayed as user unlocks different Artworks 

• Google Maps pins 

• Prize draw mechanism

• Data Collection of competition entrants

• Detailed analytics which show how your AR artworks has been viewed

• Event logo and watermark

• Ability to capture the AR Experience and share to the users social channels

View the AR Treasure Hunt Wireframes here which can be designed to your requirements.

Screenshots: 2020 collab with Victorian Government in Australia

ONBOARDING.

1. Upon arrival, guests are prompted to scan a QR code or click a link and either download the app or go to the activation web page (hosting options below). Guidelines and instructions are provided, and the AR Treasure Hunt journey begins.

The interactive experience features innovative but familiar swiping and tapping UX, built over a simple Google Maps interface on the EyeJack backbone. Features include:

• Custom in-app artwork throughout

• GPS tracking to show participant progress

• Video content capabilities

• Information on local businesses

• Integrated clues, branded to fit campaign messaging

• Social sharing direct-from-app

EXPLORATION.

2. As guests get their bearings in their new environment, a wandering sense of discovery begins. At each Found Location, rewards and new info are unlocked, pushing them ever forward to unravel the history and inspiration of Boyle Heights.

Rewards are delivered in an intuitive way, with ample opportunity for learning every step of the way, literally:

• Location clues include artist or business profiles, with hyperlinks, hashtags, and direct-to-social engagements

• Straight from the app, AR-enhanced, animated murals come to life with EyeJack’s unique capabilities (more below)

• One-off codes are provided upon each Found Location, providing marketing opportunities for local businesses to encourage COVID-weary travelers to enjoy newly re-opened local commerce

• At each Found Location, as the GPS-enabled app notifies participants of their latest victory, floating EyeJack Panels (more below) may pop up in virtual space around users, providing additional video and text information about where they are standing and what’s nearby

Screenshots: 2020 collab with Victorian Government in Australia

Screenshots: 2020 collab with Victorian Government in Australia

COMPLETION.

3. Congratulations are in order! Not only have participants completed a fun game of exploration, they’ve learned a lot of new information about an LA staple. Bonus locations or rewards are unlocked, and a list of perks that they’ve won are provided. For further engagement, a survey with additional prizes and community feedback is prompted with social sharing instructions. All within the app.

Once every location is unlocked, the powerful infrastructure of the EyeJack app kicks in, both on-screen and behind the scenes:

• Coupon codes and giveaways are listed as user unlocks the  

• Google Maps pins outline user journeys, complete with directions back to their favorite spots or previously-hidden Easter Egg content

• Prize draw mechanisms engage, with “Share to Win” capabilities

• Data Collection of competition entrants completes, fed to a lead capture system accessible by authorized data managers or the EyeJack team

• Detailed analytics show how your AR artworks have been viewed and shared, which links have been activated, and how much time have been spent at each Found Location or EyeJack Panels display

• Event watermarks are distributed for partner brands, local businesses, and activation logos across user-shared materials

TRY IT NOW!

EyeJack and Hijinx’ most coveted value is the list of incredible creators that ride with us. Created by the EyeJack team and included in the hosting experience under the AR Directory, these special animated activations build hype and exposure for your AR activation.

We call them Scroll Stoppers, and when watermarked and shared to social media, they’re hard to miss.

• Client watermark on every video captured within the app

• Direct-to-social sharing for viral potential

• Available for new and existing murals, posters, and more

• Pricing for animation & sound design per artwork starts from $3,250 USD.

STREET ART DIRECTORY

The World’s first AR Street Art Directory, created by EyeJack and run by the community. EyeJack enables Street Art fans to imagine new ways to discover information about an artwork or mural, just by pointing a phone at it.

1. To launch the project, EyeJack’s creators team with a local curatorial staff.
   Together, a selection of works around town is established, building the foundation of a curated art walk, created and branded by the local museum, gallerist, or curator involved.
   
   

2. Once launched, fans are prompted to tour your city’s extensive mural culture using the app.
   If an artwork is not recognized, users are prompted to scan the artwork and create a new entry. The new entry becomes visible to the next person that comes along and scans the artwork.
   
   

3. The directory is always up to date.
   Using a wiki based system, others can contribute to add information about the artwork.
   
   All new entries and updates are managed by an appointed local council, designated curator, or EyeJack project manager who can review and approve the submitted content.
   
   Inquire for pricing.

EYEJACK PANELS.

The applications for EyeJack Panels are limitless.
From historic events to future storytelling, they offer ability to showcase content such as text, videos and or other relevant information relating to the activation.

At selected locations QR codes will be located, the user will unlock the experience by scanning a QR code which will activate a virtual floating panel. 

We can leverage existing content such as images, videos and text to create information panels which can be explored through the use of AR.

Up to six Panels:

• Panel layout design

• Graphic Design 

• Content Upload

• Testing

• Analytics tracking

• Live copy updating capabilities

• Inquire for pricing.

WHITE LABEL APP.

EyeJack creates custom native applications for iOS and Android.

This process – White Labelling – reuses the technology and learnings from the native EyeJack app, while allowing clients to have their own branded AR experience. Uniquely core components from the EyeJack app are revamped into a completely custom app with the new features and functionality that you need.

White Label App features include:

• Unlimited AR video support

• Full iOS & Android support

• Custom app design
  Splash screen, Onboarding screen, Home screen and AR screen

• App store submission support

• Google analytics
  Analytics to show how the artwork has been viewed

• 30 day warranty period on any bugs from OS updates

• Call to action links
  Send users to desired location; i.e. website page, competition page,  online store

• Quick Link QR codes to launch the app

• Geolocation capabilities
  Send users to nearest AR experience; prioritize visibility of nearest AR events within the App on the end-user’s mobile device

• Video recording and social sharing capabilities for users

• AR marketing tips

• Logo watermarks (one or multiple) on all video recordings via the app

• Portal to manage all content within the app

• Inquire for pricing.

HOSTING IN EYEJACK APP.

The EyeJack Mobile App allows users to activate AR artworks quickly and easily, with content available in the app even while offline. Other benefits include the ability to record and share watermarked AR experiences to social channels.

We provide a listing of available AR experiences and filter by geolocation to ensure any content being viewed is relevant. For example, when entering a gallery or exhibition and opening EyeJack, highlighted events appear at the top of the feed for seamless user entry.

Ask us about building a White Label App for you:
A completely custom app built within your brand guidelines, and fortified by all of the benefits inside EyeJack.

Overview of hosting in the EyeJack App:

• AR Animations are downloaded only once and after will be available offline

• Event Listing in the EyeJack App

• Quick Link QR code to your event listing

• Video recording and sharing to socials.

• Video recording can contain a custom watermark. (ie Event logo)

• Detailed analytics which show how your AR artworks has been viewed.

• Once your AR content is created it can be used for multiple purposes i.e. exhibitions, marketing collateral etc at no additional charge.

• AR Marketing tips

The EyeJack App is compatible with iOS 11.0 or later.  iPhone, iPad and iPod touch.Android - 5.0 and up

For more information on hosting an AR experience in the EyeJack App: https://eyejackapp.com/pages/listings

The Tourism Master Plan for Los Angeles

The Tourism Master Plan for Los Angeles is the beginning of the City’s focus on destination management, and illustrates how the City has taken a significant leadership role in creating a long-term vision for Los Angeles as an exciting and prosperous place to live, work, study and visit, as well as a place for future investment, talent attraction and business development. In doing so, the Tourism Master Plan has sought to balance two major objectives: enhance the visitor experience in LA and increase the quality of life for LA residents.

Los Angeles has emerged as a global epicenter of art & culture, with a distinct, interwoven multi-cultural influence unique to the city, claimed the “Creative Capitol of the history of the World,” by the office of its Mayor (ArtsDayLA statement, 2016).

To realize the vision for the City of Los Angeles and the Greater Los Angeles metro area, the City of Los Angeles has organized the Tourism Master Plan recommendations into seven strategic areas of focus.

Please see them below, and click here to view the entire Tourism Master Plan.

• Create and Implement a Sustainable Tourism Program for Los Angeles

• Engage and Monitor Resident Sentiment Towards Tourism

• Prepare a Crisis Management Plan

• Support the Expansion of the Los Angeles Convention Center

• Support a New Hollywood Visitor Center and Scenic Aerial Tramway or Gondola to the Hollywood Sign

• Support the Hollywood Walk of Fame Master Plan

• Increase Neighborhood Tourism Development

• Develop and Position Los Angeles as a Leading Destination for Sports Tourism

• Develop and Position Los Angeles as a Leading Center for Creative Tourism

• Develop and Position Los Angeles as a Leading Culinary Destination

• Develop and Manage a Citywide Festival and Events Strategy

• Celebrate and Promote LA’s Rich Cultural Diversity

• Increase Short-Term Rental Collaboration

• Identify and Advocate for New Hotel Development Opportunities

• Monitor and Improve Visitor Satisfaction with Current Hotel Accommodations

• Reduce Usage of Cars by Visitors to the City

• Support the Redevelopment of Los Angeles International Airport

• Research and Monitor Visitor Behavior

• Communicate and Inform Visitors Modernize and Improve Wayfinding

• Establish Los Angeles Tourism Cabinet and Chief Tourism Officer

• Improve Regional Cooperation